Most people still think branding is about pretty visuals, consistent colors, and professional imagery. Get the fonts right, pick a catchy tagline, set up a funnel, and suddenly you’re golden.

But let me let you in on a little secret:

No matter where you lean on the political spectrum, one thing is undeniable: the workforce is about to experience a massive shake-up.

With large-scale federal layoffs already rolling out and thousands more expected to hit later this year, the private job market is gearing up for an influx of candidates.

Branding is one of the biggest business growth levers—but too many entrepreneurs are building theirs on misinformation, outdated advice, or straight-up myths.

Okay, so I LOVE love, but it must be said: Valentine’s Day is hands-down the biggest branding success of all time.

Love is limitless, available 365 days a year, free to give and receive. And yet somehow, we’ve managed to brand it into one single day—complete with rules, expectations, and a multibillion-dollar industry behind it. If that’s not proof that you can sell anything with the right positioning, I don’t know what is.

Most businesses don’t have a branding problem—they have a positioning problem.

If your ideal clients aren’t seeing you, choosing you, and paying you, your brand isn’t doing its job.

That’s where I come in.

Real talk: Your brand is either attracting your ideal clients or pushing them straight into someone else’s sales funnel. There’s no in-between.

If you’re getting profile views but no DMs, clicks but no conversions, or engagement that never turns into paying clients—your brand presence is working against you.