YOUR BRAND MIGHT BE COSTING YOU CLIENTS; HERE’S HOW TO FIX IT
Real talk: Your brand is either attracting your ideal clients or pushing them straight into someone else’s sales funnel. There’s no in-between.
If you’re getting profile views but no DMs, clicks but no conversions, or engagement that never turns into paying clients—your brand presence is working against you.
Let’s fix that. Here are 3 major branding mistakes I see high-level entrepreneurs and service-based businesses make all the time (and how to fix them):
Mistake #1: Your Brand Messaging is…Confusing (or Nonexistent)
The Problem: If your ideal client can’t instantly understand who you help, how you help, and why they should care—they’re gone. People don’t stick around to “figure it out.”
The Fix: Simplify your messaging. Your bio, website, and social content should clearly communicate your expertise and value in 1-2 sentences. No fluff. No industry jargon.
Ask yourself: If a stranger read your LinkedIn profile right now, could they immediately describe what you do—without scrolling?
Mistake #2: Your Brand Feels Inconsistent (AKA: Amateur vibes)
The Problem: One day, you’re polished and professional. The next, it looks like you threw together a Canva post in 30 seconds. Inconsistency kills credibility.
The Fix: Your colors, fonts, messaging, and aesthetic should be cohesive across your website, social media, and marketing materials. If you wouldn’t put it on a billboard, don’t post it.
Pro Tip: The easiest way to elevate your brand instantly? Choose 2-3 fonts, 3-5 colors, and stick with them everywhere.
Mistake #3: Your Website & Socials Are Built for You, Not Your Clients
The Problem: Your brand presence is a resume, not a client magnet. It talks about you, but doesn’t actually speak to the problems your ideal client is facing.
The Fix: Shift your messaging. Instead of “I do X, Y, Z,” make your copy about the transformation your clients experience after working with you.
Try This Formula: Instead of “I’m a business coach who helps entrepreneurs scale” → Say “I help entrepreneurs break out of inconsistent $5K months and hit steady $20K months with a proven growth system.” See the difference?
Ready to Elevate Your Brand (and Stop Losing Clients)?
Your brand should be magnetic. It should feel polished, premium, and instantly clear to your ideal audience. If any of these mistakes sound familiar, it’s time for a fix.
Want a free quick audit of your brand presence? Shoot me an email with the Subject Line “Mini Audit” and I’ll take a quick look and send over 1-2 personalized tips to improve your brand instantly.
Let’s make sure your brand is working for you, not against you.