WHAT THEY DON’T TEACH YOU IN MARKETING SCHOOL

This morning, I was reading a marketer’s post on LinkedIn. It was all about conversion funnels, KPIs, click-through rates—you know the type. And within three lines, my brain completely checked out. Not because it wasn’t “useful”—but because I couldn’t feel any of it.

It reminded me why I’ve never fully aligned with traditional marketing frameworks.

Don’t get me wrong—there’s absolutely a time and place for analytics. I use them. I track them. I build systems around them. But the numbers aren’t the point. They’re a byproduct. A reflection. A shadow of something deeper.
And that’s what most marketers miss.

All the conversion math in the world won’t explain why some brands leave you cold… and others make you feel something real.

That realization hit me early on, back when I was a marketing major in college. I kept waiting for that spark—that sense of creativity and emotional pull that first drew me to branding in the first place. But it was all spreadsheets and sales funnels. It felt clinical. Impersonal.

So I switched majors.

I moved into art, design, PR, and advertising. The places where creativity lived. Where emotion mattered. Where we were encouraged to think about the psychology behind what moved people—not just what converted them.

And honestly, I’ve built my entire business around that shift.

Now, when I work with clients, I don’t start with numbers. I start with their story. Their why. Their values. The deeper pulse beneath the surface of the brand.

And when we build from that place—when the visuals, messaging, and experience all reflect something true—that’s when the numbers start to rise.

Because the brands that connect are the brands that convert. Not the other way around.

This is the kind of work I do. Not just building brands that look good—but brands that feel true.

If you’re ready for a brand that connects on a deeper level, I’d love to help you create it.