CREATIVE DIRECTOR + BRAND STRATEGIST

CHR DESIGNS
CHICAGO, IL x DALLAS, TX
2010 - PRESENT

  • Leads strategic discussions and provide creative direction for branding and marketing initiatives for diverse clients.

  • Develops comprehensive branding packages, including messaging, visual identity, and multi-platform campaigns.

  • Oversees the design of user-centric websites and digital marketing materials, integrating principles of marketing psychology and UX.

  • Spearheads social media strategies and innovative content creation to drive engagement and brand loyalty.

  • Clients Include: Layne Marie Pictures, 20K Films, The Printing Plant, LocalFix, Nesbitt, Vassar & McCown, L.L.P. Concept Effects, Global Girls, Kingdom Life Fellowship, First Missionary Baptist Church, Esther Destiny Organization, Haute Cheveaux, LLC, Shadowbox Photography, Ashrafiyah & Walker Condominium Association, Broadway United Methodist Church, Senior Talk with Clara Hubbard, P.S. Yoga, Sunsweet Films, CircEsteem.

CREATIVE DESIGN MANAGER

WORLD VISION
CHICAGO, IL
2020 - 2024

  • Led and mentored a multidisciplinary creative team, managing the development of visual assets, campaigns, and experiential donor journeys.

  • Directed the annual go-to-market strategy for multiple programs and events, achieving a significant increase in engagement and donations.

  • Collaborated with cross-functional teams to produce campaigns rooted in emotional storytelling, resonating with global audiences.

  • Co-led international mission trips and events, fostering donor connections and generating over $1 million in annual contributions.

  • Championed brand consistency and innovation, adapting guidelines to reflect evolving organizational goals.

senior graphic designer

FLOWERS COMMUNICATIONS GROUP CHICAGO, IL
2015 - 2018

  • Directed creative projects for multi-million-dollar brands, including McDonald’s, AT&T, and Coors Light.

  • Led the award-winning rebranding campaign for FLOW, recognized with the 2018 PRSA Skyline Award.

  • Mentored junior designers, fostering a culture of growth and excellence within the creative department.

  • Conceptualized and executed high-impact event designs and digital campaigns, enhancing brand visibility.

  • Spearheaded new website design initiatives, including designs, coding, and development.

  • Pitched and secured new business opportunities, expanding the agency’s client portfolio, including Chicago Park District, Federal Home Loan Bank of Chicago, Red Bull, and others.

SENIOR GRAPHIC DESIGNER

COMBLU, INC.
CHICAGO, IL
2014 - 2015

  • Developed graphic collateral for Fortune 500 clients, ensuring brand alignment and market relevance.

  • Innovated design processes, reducing production time and enhancing output quality.

  • Supervised blog, newsletter, and social media content production, leveraging analytics to inform creative strategies.

  • Developed and upgraded company-wide web content, including social media and analytics.

  • Planned and coordinated vendor events, from conception to execution.

  • Secured client contracts and executed marketing strategies.

  • Provided well-thought out solutions of graphic design elements for various clients, including deliverables like brochures, business cards, and posters.

  • Facilitated sales and marketing leads.

  • Upgraded efficiency and fluency of marketing process through design and key problem-solving.

EXECUTIVE ASSISTANT + GRAPHIC DESIGNER

BASHAM MANAGEMENT & ASSOCIATES
CHICAGO, IL
2011 - 2014

  • Served as the sole designer for all proposals nationwide alongside a team of 25 writers in 10 major cities.

  • Generated new graphics and content for all presentation materials.

  • Created placemats and PowerPoint presentations on multi-million dollar opportunities for major clients.

  • Spearheaded new design templates and branding for the entire U.S. Grant Thornton firm.

  • Upgraded and oversaw archives for all graphic elements and projects for the department.

  • Established as the go-to person for any question regarding MS Word, Acrobat, PowerPoint, and Publisher.

DESIGN TEAM COORDINATOR

GRANT THORNTON, LLP.
CHICAGO, IL
2012

  • Designed and oversaw production of all publications and print materials, including major projects for the City of Chicago.

  • Planned and coordinated key events, including luncheons and roundtables.

  • Served as staff photographer for internal and external public events, including the 2011 Chicago Mayoral Debate.

  • Developed and supervised blog posts, direct mail pieces, and newsletters.

  • Upgraded and created new web content, including social media.

COMMUNICATIONS ASSOCIATE

METROPOLITAN PLANNING COUNCIL
CHICAGO, IL
2010-2011