nesbitt, vassar & Mccown L.l.p.

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overview

When NVM Law approached me in April 2015, their online presence lacked the authority and clarity needed to connect with prospective clients. The outdated design failed to communicate the firm’s professional caliber, leaving visitors uncertain about the value NVM could provide. They needed a website that was both informative and approachable—something that would authentically reflect their mission, values, and credibility in the Dallas litigation market.

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Strategic approach

Through in-depth conversations and brand discovery sessions, I identified that NVM Law required more than just a visual refresh. They needed a cohesive brand strategy that would align with their firm’s identity and instill confidence in potential leads. I developed a “brand plan” centered on a warm color palette, clean lines, and a classic, trustworthy aesthetic. Clear, compelling copy reinforced these visual cues, ensuring visitors would understand NVM’s strengths, expertise, and guiding principles at a glance. I also analyzed their previous site to pinpoint where messaging and visuals fell short, then strategically addressed these gaps to create a more authentic and credible user experience.

tactical execution

  • Refined Visual Identity: Chosen colors and typography conveyed tradition, reliability, and approachability—core values for a trusted law firm.

  • User-Centered Design: Streamlined navigation and prioritized essential content, making it easy for visitors to find the information they needed and learn about the attorneys behind the firm.

  • Authentic Storytelling: Crafted clear, purpose-driven copy and integrated it with modern, polished visuals. This pairing helped establish NVM’s expertise and dedication to clients without overwhelming them with unnecessary jargon.

results

The newly launched NVM Law website successfully bridged the gap between what the firm stood for and what their prospective clients needed to see. Visitors now encounter a professional, polished digital platform that builds trust from the moment they arrive. By reinforcing the firm’s value through strategic branding, timeless design, and purposeful storytelling, we helped NVM Law establish itself as a reliable presence in the Dallas litigation market—one that both reflects their mission and resonates with their audience.