localFix
overview
LocalFix, formerly known as ZoneBreak, approached me in April 2014 with a challenge: to establish their brand identity and create a website that would appeal to both homeowners and service providers in the Chicagoland area. Without any preexisting branding, the startup needed to build trust, professionalism, and user-friendliness from the ground up. Our objective was to craft a clean, modern, and easy-to-understand visual identity that communicated efficiency, reliability, and simplicity.
Strategic approach
Before diving into design, I began by asking LocalFix a series of questions to fully understand their vision, goals, and unique value proposition. Through this discovery process, it became clear that the brand required more than just a logo and a website—it needed a cohesive visual strategy that conveyed trust, streamlined processes, and effortless technology.
Armed with these insights, I developed a “brand plan” centered on a cool color palette, clean lines, large visuals, and minimalistic iconography. The overall look was intentionally modern and approachable, instilling confidence in service providers and encouraging homeowners to engage with LocalFix’s platform.
tactical execution
Brand Identity Development: Created a logo, color scheme, typography selection, and graphic elements that reflected LocalFix’s ethos of simplicity, modernity, and approachability.
Website Design: Built a user-friendly, responsive site that clearly guided visitors through the service booking process. Emphasizing streamlined navigation, intuitive iconography, and compelling imagery ensured a professional, technology-forward feel.
Business & Marketing Collateral: Extended the brand’s visual language into marketing materials, including business cards and promotional assets. Each piece reinforced the brand narrative and helped position LocalFix as a trusted partner for service providers and homeowners.
results
The comprehensive rebrand produced a polished, 360-degree identity that established LocalFix as a credible, forward-looking player in the local service provider market. The crisp design, strategic visuals, and cohesive messaging instilled confidence in both consumers and providers, laying the foundation for LocalFix to carve out its space in a competitive marketplace.
