esther destiny organization - website, BRAND REFRESH
Overview
IBy the summer of 2018, Esther Destiny Organization (EDO)—a faith-based group supporting women through annual retreats and ongoing fellowship—recognized the need for a cohesive brand presence. Despite nearly a decade in operation, their marketing materials were inconsistent and lacked a unified identity. EDO envisioned a clean, ultra-feminine aesthetic that reflected the warmth and community spirit of a “girls’ day retreat on a farm.” With a defined color palette of pink and purple, the rebrand would create a more legitimate online presence, ultimately enhancing their ability to secure grants and better serve their women’s network.
strategic approach
To bring EDO’s vision to life, I developed a brand strategy that captured their mission’s essence—serenity, faith, and growth. Drawing inspiration from their annual farm retreats, I incorporated natural elements like wheat and trees, signaling renewal, abundance, and a welcoming environment. This organic, nature-driven imagery guided the design from logo creation through to the website and marketing materials, ensuring a cohesive, approachable feel.
tactical execution
Brand Identity Creation: Developed a new logo, color palette, and typography that channeled feminine elegance, freshness, and faith. Pink and purple tones, soft photography, and organic shapes established a recognizable, inviting visual language.
Website Design: Built a fully responsive, user-friendly site launched in June 2019. Clean layouts, bright imagery, and natural elements anchored the design, making it easy for visitors to learn about EDO’s mission, events, and community initiatives.
Marketing Materials: Extended the brand’s visual storytelling into brochures, flyers, and social media assets. By echoing the website’s color scheme and imagery, these materials created a unified, aspirational brand presence across all touchpoints.
results
The new brand identity elevated EDO’s standing, providing a professional, legitimate platform that spoke directly to their faith-based, female audience. The refreshed imagery, cohesive design, and online credibility positioned EDO to more effectively secure financial grants, expand their community reach, and emphasize their mission of support and faith. From their digital presence to physical handouts, every brand element now worked harmoniously, turning EDO’s vision into an inspiring reality.
